At the current Angel , manage heritage/fortunes, or even carry personal accounting. And today, bringing control and planning, in economic or any legal aspect, is a requirement and requirement for any member of civil society, be it a company, entrepreneur or particular.
If we talk about this range of issues, as well as profiles, it is also normal that we reference the need for advice for all of them, regardless of the size of the economic situation. After all, the everyday life will be different for an Ibex 35 company than for a particular SME, but this does not mean that there is no similar methodology to ensure success in both cases. A sports entity will not require the same workload in creditors, as an autonomous Law 22/2003, 3/2009, 38/2011 and 9/2015.
In any case, as we observe, the subject that may need advice needs With your obligations. That is why the figure of an external advisor – which does not mean remote, but next to themselves – in fiscal, economic, financial, criminal or commercial matters, can be decisive for their achievement. The best way to bring the opposite to those ‘‘ 7 capital sins ’’ is through the ‘‘ 7 virtues ’’ that we state below, although there is still a more direct answer: common sense by both parties.
1. Knowledge in both addresses
of the client and its context; of the advisor and his. Only then can a fruitful relationship begin. Sometimes it happens that a client presents opacity in some aspects, both of its decision making, and at the origin or livelihood of the movements to be made, which is a mistake: how can an advisor be adequately and legally advised if an advisor Does the necessary information have? If I decided to continue, it is that this advisor also does not put their cards ’on the table. The same is that the client also does not have information in excess of his advisor, nor has he received enough stimuli, nor communication objectives to have a clear idea of where he comes and where he is going. In Verum we are clear: the accounts (and clear things) from minute 1.
2. Tempus fugit : the fair and necessary
The deadlines are important, but do not mean rainfall. Sometimes it may happen that a client demands an execution “for yesterday” or to alleviate an expiration tomorrow, which will generate a result according to the excessive demand: precipitate, and surely different from what is due. On the other hand, if a client finds hurry – not Distance, or travel so far, we ask, first of all, that it does not take it, and secondly, that you ask for a road map for the following. A good advisor warns of opportunities, and above all, of obligations with time, so the client must adapt to the work rhythm. We are Valencians, so we will put a metaphor of our land: if the paella gets out of the heat ahead of time, it is raw, but if it leaves the due due, the rice is abundable.
3. Problems vs possibilities
A problem is a problem until solutions are raised. At that time, it becomes a decision tree based on possibilities. This approach is necessary, both for client and for an advisor, and although the client must give rise to views other than his, the advisor must offer different options to solve the needs raised. If a customer does not give his arm to twist, it may be that the relationship and the results cool, but if an advisor only offers the same type of products, tell the fingers after shaking his hand. The solution: an advisory team with knowledge and experience will generate sufficient confidence through different options, references and possibilities.
4. Knowledge does take place: the first
That the degree of knowledge in all business areas is not the same between advisor and advisable is understandable, current and even justified, however, it is a fact that the highest between them, the relationship will be more fluid, and by Ende, fruitful. In order, it seems somewhat overcome, but it happens that on many occasions, the formation of the advisory team is not enough in some areas, which can seriously harm the operations of an advised, so it is well demanding. The same client, if he counts, at least, with basic knowledge about legal and financial issues, he will be more comfortable and involved with his advisor, since he will have many connections and feel more involved in each decision. What we are clear about in Verum is that not all customers share our training and experience, therefore, the best for each case, is in front of our expert financial director or an individual who does not have broad business baggage is to speak clearly, with the minimum technicalities required and being didactic. “Know more” is not to use a certain jargon or terminology, but apply it to the demands of each case.
5. From people to people, and not to p € rsonas
Another of the most frequent errors and that some of our clients have referenced when they have come to us is that in other offices they have perceived that they were mere numbers for their former advisors. This situation does not lead anywhere, since after all, the link is established between people, and not simple accounts and numbers. The decisions will be based on information and analysis, but will finally be taken, or by the final investor, or by the advisor with power to decide, based on judgments, presumptions, objectives and even experiences. For our part, we also ask our clients to understand that we are people with the same senses and basic needs as them. Our interest is to do our job well and receive fees for it, not take advantage of the situation of a client and that’s it. Time has taught us that a happy customer has a multiplier effect, but true value is to be a partner . The client or advisor provides or hiring services, while the partners decide what is best for both parties.
6. Communication, with an accent
When we turn on the “ON” button in the communication between client and advisor it does not mean that one of the two parties has to call another every 10 ’to consult or communicate any change. We refer to the fact that it is necessary to capture the set of information of interest, or for client, or for an advisor in a fluid way, both personally and in writing. This last form of communication is the most important, and it is that a client who does not receive written communications, receives noise, but an advisor who only receives oral messages, cannot do his job. It is clear that there are issues that can and should be addressed in an agile way and that thanks to instant telephony or messengers we can quickly attend them, but it is advisable to reflect those conclusions and/or important procedures in writing. If we said that the accounts, the clearer the better, now we extend it to the day to day.
7. Trust with bail
In a concatenation or causality, this would be the last stop or result. Trust is the basis of every process between client and advisor and vice versa. In 2015 and 2016 – we have to stick to today – the cases of tax fraud have proliferated in which both profiles were blaming for perfidious decisions or toxic movements of managed capital. Far from exempting responsibilities, in a relationship between client and advisor, trust must prevail. Trust for an advisor is security to trust information and freely issue maneuvering or performance options regarding a heritage, while for a client, it is to own at all times – except that he delegates decisions in external – of decisions and actions that concern him.
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